The #1 Meeting Analytics and Transformation Platform.
USE Flowtrace TO
✔️ REDUCE meeting costs
✔️ INCREASE productivity
✔️ MAKE MEETINGS EFFECTIVE
CHANGE YOUR MEETING CULTURE NOW.
* No credit card required

WE ANALYZE OVER A MILLION MEETINGS EACH MONTH
“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

"With Flowtrace, we gained a deeper understanding of our meeting culture, which we in turn used to train our staff better. It's been an important part of our quest for more deep work, more focus, and less meeting distraction."

"Flowtrace helps us get work done faster, and our teams thrive in a more collaborative way of working."

"Flowtrace is a very good product. We learned our lessons and focus on doing our homework, that is implementing a better meeting culture across the organization. Petri's individual support, diligence and guidance is just amazing!"

INDUSTRY LEADING AI RECOMMENDATIONS
We show you what's holding back your meetings, and guide you through the cultural changes with pragamatic "how to improve" guides, and meeting organizer app in your calendar.
✅ Actionable recommendations based on facts
✅ Industry benchmarks, and management metrics
✅ Behavioral nudges built into your calendar



.svg.png?width=50&height=47&name=Microsoft_Office_Outlook_(2018%E2%80%93present).svg.png)
.svg-1.png?width=50&height=47&name=Microsoft_Office_Teams_(2018%E2%80%93present).svg-1.png)








INTEGRATES WITH TOOLS OF HIGHLY PRODUCTIVE TEAMS
We integrate with all common calendar, video call, and SaaS tools and we are happy to include yours too.
MEETING FATIGUE
Days filled with meetings, interruptions and no time for real work? This is a common feeling at all the levels of organization.
We help you understand if it is driven by ineffective meeting practices, volume of meetings, or just poorly organized calendars. The first step to change the way your team meets is to understand the root cause.

.png?width=960&height=540&name=Marketing%20Images%20(6).png)
TRANSFORM YOUR MEETINGS
Meetings drive your team's decision making. Give your meeting organizers and attendees a complete toolset they deserve.
Our cost estimates, validation rules, and gamified meeting insights drive ever lasting change to your myriad meeting practices.
EFFECTIVE MEETINGS
Recurrence frequency, duration, and too big meetings result into full calendars slowing down decision making, leaves no time for real work, and causes general feeling of meeting unhappiness.
Poorly planned meetings often involve wrong audience, and are scheduled to facilitate conversations instead of preparing to achieve a decision point. Our analytics reveals the true state of your meeting culture.


MISSING AGENDA?
A well-prepared agenda is the cornerstone of a successful meeting. Sharing the meeting's purpose with invitees fosters preparedness and engages those essential to achieving the meeting's objectives.
Our analytics identify where organizations fall short in meeting preparation, and our calendar apps remind organizers of the agenda's importance when sending invites.
SITUATION
Aptus.AI teams were constantly bombarded with distractions. This was verified with Flowtrace measuring the thread usage fluctuating between 10-15% of total message volume.
SOLUTION
Flowtrace recommended Aptus.AI leadership they should adopt Slack thread usage by sharing the Flowtrace article about the importance of Slack threads, and how to adopt them in daily communication.
IMPACT
Aptus.AI increased Slack thread usage from 12% to 45% in 4 weeks. This change had impact across the company and verified via employee surveys.
SITUATION
Our client, an e-commerce business, was heading to another cyclical time of the year feeling their team is in breaking point. They did not want to repeat the burnout which happened the previous Black friday and Christmas sales.
SOLUTION
Flowtrace was surfacing real time information about over-time, and employee engagement metrics which helped our client to proactively reallocate people across the functions.
IMPACT
They came through the demanding period with improved team morale and highly engaged team thanks to pre-emptive measure they were able to take thanks to real-time information from Flowtrace.
SITUATION
Our client's (2.5k emp) survey results indicated people were experiencing meeting fatigue, and leadership team wanted to streamline the effectiveness of meetings. Board was convinced they needed to address the situation and free up time for people to do their work.
SOLUTION
Client deployed Flowtrace analtyics to form a baseline as they weren't sure exactly what aspects of the meeting culture to change. Flowtrace Outlook Add-in was configured to reminded meeting organizers about working hours, and involving relevant people for shorter ensures effective decision making.
IMPACT
Within weeks impact was sensed, and the 3 month transformation project saw 15% reduction of average meeting participants, 81% reduction of 90+ minutes meetings, and 14% reduction of meetings ending after standard working hours.
Best Practices
Your team's collaboration culture is not up to par? We understand. This is what we do, and can provide you free guidance with an experience like no other.
Slack Best Practices
Learn how to level up your team's Slack collaboration with policy template for your company
Meeting Best Practices
Ebook on how you can level up your team's meeting effectiveness
How to cut recurring meetings the right way
Avoid cutting too much with this guide explaining the need of balance when reducing meeting overload.
MEETING COST CALCULATOR AND FLOWTRACE ROI
Many of our clients experience over 10% reduction in unnecessary meeting time and a 5% increase in structured agenda usage leading to more effective meetings. Try our meeting cost calculator to see how much you could save.
Yearly Meeting Costs
$0
Monthly Returns
$0
Enteprise-Grade Security
Flowtrace considers employee privacy, and data security as a paramount to your success. We never store, or ask data access which is not required to provide our services.
GDPR Compliant
Rigorous data protection and privacy standards in line with European regulations with extra privacy options for most stringent requirements.
Isolated Metadata Storages
Analytics is stored in separated databases from personally idenfiable data
End-to-End Encrypted
All your meeting data is protected in transit (SSL/TLS), and at rest (AES-256).
SSO by Default
You provision the account and user access to our platform through your account management procedures.
How does Flowtrace work?
Flowtrace analyses corporate calendars and meetings to create metrics of your meeting culture. Our employee add-ons transform the way you meet one invite at a time.
We provide AI-recommendations how you can improve your team's meeting habits, effectiveness, and organizer best practices.
Based on our our data analytics and benchmarks of the team best practices you can identify the habits, hand-overs, and processes which drag your team down.
Flowtrace integrates seamlesly to work with your team's favorite tools and creates positive feedback loops for measuring, and improving.
You will benefit from:
- Data Driven Meeting Culture. Gain insights into anti-patterns, meeting overload, and missing agendas to unleash the full potential of your meetings.
- Less Interruptions. Reducing wasted meeting time improves your team's possibilities for deep-work to drive results. You team will achieve more, and faster than ever before.
- Faster and Better Decission Making. Use our industry best practice guides and policy templates to improve the way your teams conduct meetings, and come together to make decision.
Who is Flowtrace for?
Flowtrace works with ops, leadership teams, and founders providing insights into whole organization. Our insights are used by every employee of the company:
- Leadership. You get core metrics and KPIs about your productivity, meeting culture, information silos, and communication patterns.
- Managers. You have full visibility into your team's time metrics, engagement and management pulse survey results, and how your team interacts with teams around you.
- Employees. Your team will benefit from personalized insights into their collaboration patterns, and meeting habits in secured, and private way that is only accessible for them via our Slack App.
Our insights are based on team level metrics which is proven to results into long-term productivity improvements, increased trust between your teams, and aligned strategical effors. We know there are tools which focus on individual monitoring which create exactly opposite effects.
Flowtrace doesn't have team size requirement. Our clients range from 50 to 1000s of employees and benefit from the same productivity gains.
How do I start with Flowtrace?
Our self-service onboarding takes less than 5 minutes to complete and you will get your first insights right away.
For enteprise clients we offer white glove onboarding service which is just one demo booking away.
How long it takes to see business performance?
We often see our clients achieving quick wins in their first weeks of Flowtrace usage. Some long standing cultural changes can take months to rally everyone from the team behind the common goals. This is dependent on the starting situation of your company culture.
For ROI validation we offer pilot program where we run a 1 month baseline, and 2 month period to measure the impact of our transformational employee add-ins. We often see ROI between 50x-200x depending on your unique meeting culture starting point.
Do you offer free trial?
Our platform has a freemium tier, and possibility to test our complete toolset with a free trial.
Is my data safe with you?
You data privacy, is our priority. We never store any sensitive information from your calendars and create the insights from metadata we extract to minimize any risk of information leakage.
In all our workings we utilize software industry's best practices and we are open to share and discuss any aspect of your security and privacy needs.
You can read more about our commitment to data security from here.

CREATE FREE ACCOUNT NOW
Experience Flowtrace in action with powerful calendar and meeting tool integrations to super-charge your meeting effectiveness and reduce wasted time.